Friday, July 18, 2008

How to Add Labels or Categories to your Blogger Blog

This is a three step process.

1. Go to draft.blogger.com and log in. At the top of your dashboard page, Select "Make Blogger in Draft my default dashboard"

2. Part two are Labels on Each Post.

I'm going to use this blog as an example to make this easy to understand.

At the end of this post, you'll see it lists my labels Education and Blogger. Each post has one or two categories. As opposed to what most people enter which are keywords or tags which might read: blog, blog education, how to, blogger, blog categories. See the difference?

For each individual post in your blog, you need to make sure the label box contains appropriate categories. The label box for each post is under the the compose box for Labels on the new post page. You can also manage labels in bulk from the Edit Posts page. (TIP: Select all the posts you want to be in a particular category and add that label before removing a keyword you no longer want anymore. Always add then subtract.)

3. Add label list to blog.
Click on the Layout Tab. (If you don't have a "Layout" Tab but a "Templates" Tab then let me know, you'll need to upgrade.)

You should now be on the Page Elements page.

Click "Add a Gadget"

Press the page down button twice.

You should see "Labels"

Click the Blue and White plus sign box on the far right.

Change the Title to Categories.

Click Save.

You are now back on the Page Elements Page.

Click Save again.

View your blog. Categories should be at the top of the column.

Wednesday, July 16, 2008

How to Put Ads at the End of Every Post in Blogger

If you want to maximize your opportunity to monetize your Blogger Blog, then you want ads to appear at the end of each post automatically.  You can use this process for advertising venue but I'm going to use Commission Junction affiliate ads as my example. 

NOTE: You may not want to use Google Adsense for this because Google Limits you to 3 ad sets per page.  If you show more than 3 posts per page or have adsense in other places on your website, you will exceed your limit.  If not, then you could use Adsense too.

Go to Commission Junction and set up an account. Apply to all the programs that are related to your subject matter and put 125x125 buttons for those programs into a SmartZone. Then get the code.


Go into your Blogger Template, select Edit HTML, click the Expand Widget Template Box.

Click once in the html box. Hold CTRL and press F.

In the box that appears paste:
class='post-footer'>

And click next.

This will find that section of text in your template. Once you found it you can close the pop up search box.

At the end of the line you just searched for, press enter

Paste the Commission Junction code there.

This will put a rotating banner of Commission Junction ads at the end of each post. Then if you ever want to change which programs you are advertising you just change the programs in the Smart Zone within Commission Junction. You never have to mess with your template again.

Saturday, July 5, 2008

Youtube and Promoting Your Blog

By Craig Andrews
To say Youtube has become popular in recent years would be the understatement of the century. Who would have thought an online collection of audio and video clips would literally revolutionize the way we view the internet? Yes, YouTube remains a symbol of old fashioned creative thinking and entrepreneurial thought at its best. Now, while YouTube provides a great resource for entertainment it is also a fine source for information and promotion as well. In fact, YouTube could provide an excellent method of driving traffic to your blog.
One method of promoting your blog via YouTube would be to upload clips of video related to your blog's subject matter. For example, if you operate a cooking blog, a fun short clip of you cooking something could be posted on Youtube. This way when people search for "cooking" on YouTube they may discover your clip and then, in turn, discover your blog. How do they discover your blog via the clip? You add your blog's URL as a graphic to the Youtube clip.
One mistake people make when using video clips to promote a blog address, however, is that they wait until the end of the video clip to bring up the graphic with the blog's URL. This is a mistake becomes sometimes people don't make it to the end. Because of this it is much better idea to have a "slag" of the URL written as a signature in at the bottom of the frame so that people know that the video is sponsored by a particular blog if they wish to learn more about the blog to visit the prominently displayed URL.
Now, some people may wonder what they can do if they do not have skills in creating video? Another method would be to read the text from a blog entry to a particular moving image or still picture or series of still pictures. Many Youtube clips are audio only and virtually all computers come with a function for recording audio as an MP3 file, It is suggested that the person reading the entry has somewhat of a "radio voice" as delivery is everything in such a promotional attempt. A droning or dull voice will drive people away rather quickly. But, a well read audio clip may drive a ton of traffic to your blog!
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Wednesday, July 2, 2008

Forum Posting For Link Building

By Craig Andrews

Is forum posting really a trite time expenditure for bored people? Oh, come on...surely you can see the potential value in forum posting. While there are a number of facets that go into increasing traffic to a blog, links remain one of the most important aspects. This is because every link to your site that exists on the net counts as a vote towards your Google page rank. The more links that you have on the net the higher your ranking will be in the search engines which means more people will discover your blog.

The process is easy: simply join the message boards you are interested in (they are almost all free) and add links to your blog in the messages you post on the board. You can place links in the body of your messages or you can leave them in your message "signature" as well. In time, the search engines will deep scan the web and find those forum links. Yes, they add up and yes, they count for search engine optimization!

It is always best to stick with the forums/message boards that have high page rank as links on such forums will be indexed by Google rather quickly. (Please note: this does not mean you should discard the value of lower ranked message boards as they have their value as well) Of course, you should also stick with message boards that share similarities to your blog so your link does not stand out awkwardly. Plus, if you stick with forums that you enjoy you will have more enthusiasm for posting messages if it relates to content you enjoy.

Creating a link to your blog in a message board post is relatively easy as most blogs provide a link creation function often symbolized in the comment toolbar as the icon of a chain. (Get it? Link and chain?) Basically, you would create a term for the link (say "Comic book blog") and highlight the term. Then, click on the link icon and type in the URL of the box provided. Voila! Now, you have an instant link!

If there was one caveat to put forth it would be not to spam any message boards. This will lead to your messages being deleted and your membership to the board being revoked. But, if you contribute to the message board with quality and interesting posts then your presence will be appreciated and your links will probably remain safe!

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Sunday, June 29, 2008

Blogs Comments Equal Blog Traffic

By Craig Andrews

How valuable are links in blog comments? Let it be known that all links have value and one should never underestimate what a strategically placed link can offer. Yet, many people seem invest significant money in search engine optimization techniques but ignore some very simple techniques and methods that can greatly boost traffic to a site. Commenting on blogs and leaving links to your own site can prove to be very reliable methods for building traffic.

The blog comments section of a blog are designed to provide feedback to the blogger as well as provide further reading enjoyment to those who frequent the blog. This creates a great opportunity for you to build traffic for your blog. If you has a blog that was related to the entertainment business, for example, you are also probably a reader of entertainment related blogs. Simply frequent those similar blogs that have a great deal of traffic and start leaving blog comments. Within the blog comments, you should leave a link to your own blog. From this, some of the readers of this very popular blog will find their way to your blog and, hopefully, become regular readers of your work as well.

Keep in mind, some bloggers may not like people to leave comments on their blog with links attached. They may end up deleting your entries and links. If this happens don't sweat it. Just shrug your shoulders and move on to the next blog. If you do wish to reduce the odds of your blog comments (and links) being deleted it is best to avoid spamming the blog with links and no content to the comments. Seriously, there are those who place nothing in the comments section other than the link! This is a great way to find your comment deleted. Instead, write excellent, well thought out comments and you will find your presence on the blog being more welcome.

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