Tuesday, October 23, 2007

What Is Better - A Niche Blog Or A Generic Blog?

By Craig Andrews

When people launch their first blog many have a tendency to launch a generic topical blog that covers a variety of subjects. For example, if Bob loves race cars, abstract art and Feng Shui he may start a blog entitled "Bob's blog" and cover all three of these topics along with errant movie reviews when he feels in the mood for writing one. Oh, and the blog's writing is TREMENDOUS. Yes, it is an entertaining blog but it is certainly not a niche blog and while there is nothing wrong with this but if Bob really wanted to maximize his readership, search engine rankings and monetization he would probably be better off with three separate niche blogs covering each topic individually and in depth.

One of the reasons for this is that advertisers have a tendency to prefer targeted traffic. So, if you are looking to sell banner ads or paid blogging entries having a targeted blog would be far more attractive to those potential advertisers than a generic blog that is all over the map. If you are looking to earn money from your blog with click through ads the constant jumping from subject matter may make the SEO spiders ability to select proper ads much more difficult. If you are placing affiliate banners for bookstores and only 1/3 of your blog entries and readership centering on books then you have conceded that 2/3's of your readers will never purchase from those banners. This is also to say nothing of the difficulty of being found in the search engines when your blog does not prescribe to any particular genre.

Again, there is nothing wrong with having a generic, topical blog but if your goal is to draw in readers and advertising money you may wish to rethink your strategy. Think of it this way: singers and actors often assume stage names to make their names more marketable. Changing your generic blog to a series of niche blogs would be no different. This does not mean, however, that you dump your generic blog. You can still keep it but it would be wise to expand upon it with a series of solid, interesting niche blogs.

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