Many blogs are successful for one main reason. They are consistent. In this article, I will explain why consistency is needed in your blog and how it will improve it.
How many times have you gone to your favorite blog with the anticipation of reading their next great post only to find out they have not made a post? What do you think when this happens? Does it irritate you?
Most readers will tolerate inconsistency once or twice, or even a few more. But if you are consistently inconsistent all you are doing is training your readers to stay away.
What do I mean by this? Well just like Pavlov's dogs became trained to look for food when they heard a bell, your readers will start stopping by your blog every couple of days, if they see nothing, then it becomes longer between their visits.
Eventually your blog will fall off of their radar and most likely replaced with another and your readership will suffer. And we all know that no readers to your blog will destroy your blog, especially if you are writing your blog to make money.
To avoid all of this, just be, you got it, consistent. By that I mean if you make daily posts, then make sure you make a post each and every day. If you know that your are going to miss a post or two, take the time to write one ahead of time to fill in or have some spare posts available for just an occasion.
Most blogging platforms allow you to schedule a post ahead of time, so use it to your advantage.
I hope this article has helped you understand how important it is to be consistent with your blog. Although this alone may not make your blog successful, it will give you a great base for you work with and your readers and advertisers will see that.
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