Tuesday, June 24, 2008

Keywords for Search Engine Success

By Craig Andrews

When it comes to acquiring traffic the proper use of keywords on a blog or website can never be underestimated. Many times, the traffic to your blog is acquired by people stumbling onto your entries via the various search engines. This means you need to manipulate your blog entries' placements in the search engine and the best way to do this would be to sprinkle your entry with common keywords that make the blog more search engine friendly. Keywords are simply general topic words someone plugs in the search engines and then the search engine looks for matches to these words on websites or blogs. If you blog properly uses keywords then the odds of people finding your blog through the search engines is significantly increased.

Let's say your blog deals with professional baseball you would need to select certain keywords in your blog entries that people would commonly plug into a search engine when the subject of professional baseball is concerned. Examples of the types of keywords to use would be "Major League Baseball," "MLB," "professional baseball", "World Series", "American League," "National League," et al. Of course, the multitude of keywords you could use are fairly vast but they should be general enough that they are words most commonly used.

If you are unsure of what type of keywords to use for your blog you needed worry though. There are subscriptions services that keep track of keywords for a particular phrase and which keywords are used most often. Most of these services can be subscribed to for a nominal fee per month. The way they work is simple. Let's say your blog was about Halloween costumes and you wanted people to discover your blog entry on gorilla costumes you would plug in the words gorilla costume and see what keywords are the most used. (FYI - the most common keywords in this particular search would be "Halloween gorilla costume" and "adult gorilla costume".) Using such a service is highly recommended as it takes the guesswork out of selecting keywords.

It is important, however, to use keywords sparingly as overuse of keywords can backfire as the search engines may look at the blog entry as having spammed itself with keywords so as to manipulate traffic. So, instead of doing this it is best to use a particular keyword 2 or 3 times per 100 words in the entry. This will usually bring about the best results and drive a tremendous amount of search engine traffic to your site.

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